An Evolution in Lens Technology
Why choose HB?
1 min video crash course on the benefits of using Purpose Built Optics.
PBO, The Evolution of Optics
Built for those who demand an advantage
Select Lenses by Pursuit
A guide to selecting the perfect lens advantage for you.
A partnership with Carl Zeiss Vision to advance the optics of fishing, hunting and shooting.
Hook and Bullet has partnered with Zeiss to design a NEW category in the sporting sunglasses market called Purpose Built Optics. We deliver a high-tech, science-based functional advantage to anglers, hunters and shooters.
Nylon Lens
Lenses that are clearer than glass and a fraction of the weight.
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HB Hard Coating
The durability and scratch resistance you demand.
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Ri-Pel Coating
Zeiss's proprietary
barrier that repels water and oil. Makes lenses easy to clean.
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Evolution
Continuous Innovation to solve evolving problems
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PBO
Optics purpose built to imrove your sight-picture
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US Based Company
Built by and for those that demand an edge.
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Give you a better digestion and detoxify your body
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Helps you lose weight naturally to slim down more in shape
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The natural ingredients convert excess fat into energy for the body
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Reduces appetite
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Burn fat naturally, without causing dehydration or feeling tired
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Improve the quality of your sleep, leading to a healthier life