Purpose Built Optics(PBO) Have Arrived
HB and Zeiss, a unique partnership formed to deliver an innovative lens first strategy.
Click icon to choose your lens by Pursuit
offshore
Inshore
and Flats
freshwater
hunting / shooting
lightpro
(electronics)
What is PBO and why you should care:
Watch a 1 min video crash course on the benefits of using Purpose Built Optics. Scroll down to learn more.
1
Give you a better digestion and detoxify your body
2
Helps you lose weight naturally to slim down more in shape
3
The natural ingredients convert excess fat into energy for the body
4
Reduces appetite
5
Burn fat naturally, without causing dehydration or feeling tired
6
Improve the quality of your sleep, leading to a healthier life
You spend a lot of time and treasure chasing fin and feather...Maximize Every Opportunity!
Lawson Fish
I am seeing a clarity and contrast like never before. This is a giant leap forward in technology. Good job!!
Capt. Kyle Johnson
The most comfortable frames I’ve ever worn and the Slick lenses are PHENOMENAL. I’m seeing fish I know I’ve been missing. Redfish are glowing and the potholes are crazy clear.
Mikael Lerma
I’ve tried all of the major brands. The quality is poor and the customer service is awful. I spent my life on the water and I’ve never worn a pair of sunglasses as good as Hook and Bullet.
Ryan Warhola
The LightPro lenses are Bad Ass. Perfect for running from the helm…all my gauges and screens are clear. During tournament season, my omni 360 guy won’t be without them.