Replacing Old Technology
Why choose HB?
1 min video
PBO, The Evolution of Optics
Built for those who demand an advantage
Select Lenses by Pursuit
Lenses engineered to see better.
Hook and Bullet has partnered with Zeiss Optical to design a NEW category in the sporting sunglasses market called Purpose Built Optics. We deliver a high-tech, science-based functional advantage to anglers, hunters and shooters.
Nylon Lens
Lenses that are clearer than glass and a fraction of the weight.
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HB Hard Coating
The durability and scratch resistance you demand.
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Ri-Pel Coating
Zeiss's proprietary
barrier that repels water and oil. Makes lenses easy to clean.
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Evolution
Continuous Innovation to solve evolving problems
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PBO
Optics purpose built to imrove your sight-picture
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Texas Based
Built by and for those that demand an edge.
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Give you a better digestion and detoxify your body
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Helps you lose weight naturally to slim down more in shape
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The natural ingredients convert excess fat into energy for the body
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Reduces appetite
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Burn fat naturally, without causing dehydration or feeling tired
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Improve the quality of your sleep, leading to a healthier life