Purpose Built

Lens First Strategy

Are you ready? You’ve put in the time, you’ve got the gear. In fact, everything you take on the water and to the field leverages advancements in technology designed to provide you maximum advantage. Except your sunglasses...until now! While some of the old guard see glasses as a fashion accessory, we believe they should be Technical Eyewear, held to a higher standard and purpose built to be an essential tool for enhancing your sight. The most important connection to your target!

Different Tech

SpectraLoc

A pursuit based approach requires a next gen solution. PBO developed Spectral technology to formulate lenses using AI color mapping to highlight what matters most and filter distractions. The water’s color-clarity, available light and the contrast between pockets, potholes and grass are just a sampling of the many variables used to produce a series of lenses, matched and refined, to provide an unmistakable visual advantage.

Case Study - Electronics

See What You've Been Missing

Have you ever experienced a dark image when looking at your electronics while wearing polarized glasses? PBO's Electronics line features a revolutionary polarized lens formulation calibrated by SpectraLoc to provide better color separation and perfectly clear, unobstructed view of your electronics.

Before Electronics Without Sunglasses
After Electronics with Sunglasses
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Used by the Pro's

BROCK MOSLEY

Brock's Setup

Used by the Pro's

CAPT. KYLE JOHNSON

Kyle's Setup
Product Lens Selector - Quiz

NOT SURE WHERE TO START?

Find the right lens for your pursuit.

TRY THE LENS SELECTOR

Warranty

Lifetime warranty on craftsmanship and material defects

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