Born in the woods, Raised on the water

I feel the teak cockpit under my bare feet and as far as I can see is crystal clear blue water. Breathe in. I smell the warm summer salt air as I daydream about what lurks below the surface. “Left rigger!,” the Captain on the flybridge seeing the Blue Marlin just before she hit! Out of the calm, I am snapped back to reality as the clicker on the Penn 80 wide spooled off line at speeds that could melt the reel and certainly cut a man's hand clean off. It was my first and I'll never forget it!

Later that evening, the father of my closest friend put it in words that epitomize blue water fishing, "Not everyone gets the bug, but for those that do, it's terminal." That events of that day are etched in my soul.  

At Hook + Bullet, we were born in the woods and raised on the water! The heritage of hunting and fishing has always been a fundamental part of our existence. This was our lifestyle long before it was our business. We love the outdoors and the role that we, and those that have chosen the Hook + Bullet life, play in support of our wildlife.

Hook + Bullet was formed in 2017 to set a new precedence in optics for fishing, hunting and shooting. We believe that our experience in the field and on the water gave us a unique perspective into an industry. It is our thought that our competition marketed sunglasses more for fashion than function. Consumer purchases were driven by fancy marketing and social influence with minimal customer knowledge of the product itself.  

The door was open for a new beginning. We discarded old technology and generalized fallacies, gathered what little we could from our competitors and then stepped far outside of the box to form Hook + Bullet and to develop a product with purpose. There are a lot of variations in sunglass lenses and all certainly do not perform the same in every environment. After thousands of hours of field driven research and engineering we have created Purpose Built Optics. Each lens is optimized utilizing filters, lens tint and engineered coatings to produce the optimal sight characteristics in a specific environment while reducing eye and brain strain.

To say we are pleased with the response from our customers and Ambassadors would be an understatement. For everyone already wearing a pair of Hook + Bullet optics, thank you for your support. It is only going to get better!

We woke early, long before daylight. A good breakfast was on tap; we knew it would be a long day. The temperature was unusually cold for Arkansas, single digits. We ran the tiller steer 9.9 HP Evinrude on a flat bottom DuraCraft wide open down the White river avoiding the patches of ice collecting near the banks. The white oak bottoms are so dense a whitetail could eat acorns all day and never move. Still long before daylight, my cousin, more like a brother and always a mentor dropped me off. “Shoot’em in the heart,” he said as I pushed the boat off of the bank and watched him motor out of site. The hollow echo of the Evinrude faded to silence. I felt the weight of my stand on my back and the easiness of my bow in my hand as I headed into the tall timber. Stopping for one last look at the river, I thought to myself, “Can life get any better than this?”