Hook and Bullet’s Purpose Built Optics (PBO), are designed by and for those who demand their gear perform and rise to the level of their own undeniable obsession.  Each frame is meticulously handcrafted for style and comfort making them durable and light so you can grind all day. Each lens is a product of 1000’s of hours of field research and developed to our rigorous standards by the world’s leading precision optics scientists.